The OKR Manifesto
We believe that we can no longer borrow energy from our planet or from other people with lower labor cost. We need to find smarter and much more sustainable ways of doing our work. This is a collaborative approach through radical focus on things that really matter. We achieve this by following these principles and by helping others do it:

We are uncovering better ways of setting focus by doing it and helping others do it. Through this work we have come to value:


Outcome over Output

Team collaboration over silo thinking

Aspirational targets over committed targets

Leading indicators over lagging indicators

Bottom-up over top-down


That is, while there is value in the items on the right, we value the items on the left more. We are inspired by and follow the agile manifesto.
Outcome over Output
An outcome is the change in the organization and changes in the behavior of your customers and stakeholders as a result of your doing.

There are three main reason to focus on outcome and not on output:
- Your definition of success is more meaningful.
- You're encouraged to learn.
- You have more flexibility.
Team collaboration over silo thinking
Team collaboration is the engine for added value in the organization. It is based on the basic elements of transparency, focus and responsibility.

There are three main reason to focus on team collaboration and not on silo thinking:
- You are more motivated.
- You have more joy.
- You create something new together.
Aspirational targets over committed targets
Aspirational targets offer the space to create value in the organization and are the driving force of "organic" organizational development.

There are three main reason to focus on aspirational targets and not on over committed targets:
- You achieve more.
- You grow with the challenge.
- You release more energy.
Leading indicators over lagging indicators
Leading indicators bring the organization into the future because they allow statements about the coming time.

There are three main reason to focus on leading indicators and not on lagging indicators::
- You are focused on the future.
- You enable proactivity.
- You predict changes.
Bottom-up over top-down
The bottom-up approach for goal setting connects people with the company.

There are three main reason to focus on bottom-up and not on top-down:
- You are more committed.
- You move more and faster.
- You use the power of organization.
Designed for people who change the world of organizations so that organizations can change the world.